We're drowning in information. It pours into our email inbox, and - thanks to Google and other DIY search tools - our answers are just a few clicks away. Or are they?
What happens after we log off the computer? Sometimes, a bunch of "answers" isn't what we need. What we really crave is meaning.
Analyzing the information we pull from the internet or through interviews with experts is a big task. Fortunately, there are tools that can help. Analysis frameworks such as SWOT and PEST elevate your findings from data dump to actionable information. If your job involves gathering information, I highly recommend these two resources for elevating the value of what you find:
Business and Competitive Analysis: Effective Application of New and Classic Methods, by Craig Fleisher & Babette Bensoussan
Strategic Analysis Tools: Topic Gateway Series No. 34, Chartered Institute of Management Accountants