Clients often want insights into how their products and services compare with those of their competitors. That's when a matrix comes in handy. Here's a template I put together that can be easily adapted for different types of projects. Note that I create hyperlinks that lead to more in-depth information about each of the competitor companies.
This visual representation makes it easy for clients to discover their key differentiators and identify gaps in the marketplace.
Let me know if you'd like a copy of an editable version of this matrix. I'll be happy to share.