"There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it."
--Malcolm Gladwell, The Tipping Point
With the explosion of information on the web and the tools for capturing it, there's no shortage of information about our customers, competitors, and the environment in which they operate. In fact, we're drowning in it.
For researchers, it's important that we don't contribute to the deluge, and we must deliver results in a way that ensures they will be read and – more importantly – put to good use. Our goal is to make it easy to navigate, learn from, remember, and use our research and analysis. In short, we need to deliver insights, not just information.
So how do you turn that collection of statistics, news, journal articles, and expert opinion that you've gathered into something more than the proverbial "data dump?" How do you deliver the valued insights your clients need for making decisions and completing projects?
For some ideas that don't require a big budget or steep learning curve, download my new e-book, 15 Quick Tips for Turning Information into Insights. Also check out the other offerings on the new Resources page at PhelpsResearch.com!